Phrases Talking About Social Media Trends

to cultivate an online persona

C2

Meaning

To develop and present a specific image or character on social media.

Example sentences

John: Influencers work hard on their image.

Alice: Yes, they carefully cultivate an online persona to appeal to their audience.

John: It's all part of building a brand.

Alice: Exactly, cultivating an online persona is key to their success.