Phrases Talking About Social Media Trends

It's a challenge.

A2

Meaning

It's a viral activity people try and share online.

Example sentences

John: Have you tried that ice bucket challenge yet?

Alice: No, but I've seen it all over. It's a challenge that's very popular.

John: It looks fun, but also kind of silly.

Alice: That's the point! That's why it's a challenge. Everyone's doing it.